Privacy Policy

Personal information you disclose to us

We collect personal information that you voluntarily provide when you register on our Services, express interest in our products and services, participate in activities, or contact us. This may include names, phone numbers, email addresses, mailing addresses, and billing addresses.

Sensitive information: We do not process sensitive information.

Payment data: Payment information is handled and stored by Stripe. You may review their privacy notice at stripe.com/privacy.

Information automatically collected

We automatically collect certain information when you visit our Services:

• Log and usage data — diagnostic information including IP address, device information, browser type, page views, searches, and activity timestamps.
• Device data — computer, phone, or tablet information including IP address, device identifiers, location, browser type, hardware model, ISP, and operating system.
• Location data — device location (precise or imprecise), collected via GPS and IP address technologies.

Google API: Our use of Google APIs follows the Google API Services User Data Policy, including the Limited Use requirements.

Mobile information is protected. Phone numbers and SMS opt-in data will not be shared with third parties or affiliates for marketing or promotional purposes.

When you provide your mobile number and opt in to SMS:

• You consent to text messages about inquiries, quotes, orders, parts, service updates, appointment reminders, and promotional offers.
• Message frequency varies based on activity and preferences.
• Message and data rates may apply from your carrier.
• Your phone number is stored securely for direct communications only.
• Opt out by replying STOP to any message. Reply HELP for assistance, or contact [email protected] or (888) 615-1388.

We respect your privacy and will never sell, rent, or share your mobile phone number or SMS opt-in data with third parties or affiliates for their own marketing purposes.

We process personal information to:

• Facilitate account creation, authentication, and account management.
• Deliver requested services and respond to inquiries and support requests.
• Fulfill and manage orders, payments, returns, and exchanges.
• Request feedback and contact you about Service usage.
• Send marketing and promotional communications (with opt-out available) and post testimonials.
• Evaluate and improve our Services, products, marketing, and your experience.
• Comply with legal obligations and defend our legal rights.

We may share personal information in connection with business transfers — for example, during a merger, asset sale, financing, or acquisition of all or part of our business.

Important: Mobile information (phone numbers and SMS opt-in data) will not be shared with, sold to, or rented to any third parties or affiliates for marketing or promotional purposes under any circumstances.

We use cookies and similar tracking technologies (web beacons, pixels) to:

• Maintain service security and account safety.
• Prevent crashes and fix bugs.
• Save preferences and assist with basic site functions.
• Enable third parties to provide analytics and targeted advertising.

Google Analytics

We use Google Analytics, including Remarketing and Demographics/Interests Reporting features. You may opt out via Google Analytics Opt-Out, Google Ads Settings, or the Network Advertising Initiative. See Google's privacy practices at policies.google.com/privacy.

We keep your information for as long as necessary to fulfill the purposes outlined in this notice unless otherwise required by law — generally as long as you maintain an account with us. When no legitimate business need exists, we delete or anonymize the information, or securely store and isolate it if deletion is not possible.

We implement appropriate technical and organizational security measures. However, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that unauthorized third parties will not be able to defeat our security and improperly access your information. Access the Services only in a secure environment.

We do not knowingly collect, solicit data from, or market to children under 18 years of age. By using the Services, you represent that you are at least 18, or that you are the parent or guardian of a minor and consent to their use. If we learn that we have collected data from a minor under 18, we will deactivate the account and promptly delete the data. Report any concern to [email protected].

Withdrawing consent: Where we rely on your consent, you may withdraw it at any time using the contact details in section 13. Withdrawal does not affect prior lawful processing.

Opting out of marketing: Unsubscribe via the link in our emails, reply STOP or UNSUBSCRIBE to SMS, or contact us. Service-related communications will continue.

Account information: Review or change your information by contacting us. Upon a termination request, we deactivate or delete your account, though some information may be retained to prevent fraud, troubleshoot, assist investigations, or comply with legal requirements.

No uniform technology standard for recognizing and implementing Do-Not-Track (DNT) signals has been finalized. We do not currently respond to DNT browser signals. If a standard we must follow is adopted, we will update this notice.

If you reside in California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, or Virginia, you may have rights to request access, correction, deletion, a copy of your data, or to withdraw consent. These rights may be limited by applicable law.

Categories of personal information we collect

Your rights

• Right to know whether we process your personal data.
• Right to access, correct, or request deletion of your personal data.
• Right to obtain a copy of previously shared personal data.
• Right to non-discrimination for exercising your rights.
• Right to opt out of processing for targeted advertising, sale, or certain profiling.

To exercise your rights, contact us via our contact page or the details in section 13. If we decline a request, you may appeal by emailing [email protected].

We may update this Privacy Notice from time to time. The updated version will be indicated by a revised “Last updated” date. Material changes may be notified more prominently. Please review this notice frequently.

Questions or comments about this notice may be sent to [email protected] or by mail to:

Western Truck & Trailer Sales Inc.
1885 South 900 West
Salt Lake City, UT 84104
United States
Phone: (888) 615-1388

Depending on your state of residence, you may request access to, correction of, or deletion of the personal information we collect, and you may withdraw consent to our processing. To make a request, visit our contact page. These rights may be limited by applicable law.